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Market Research & Consulting
Concept testing & competitive benchmark
for China market entry
| Client |
A leading American micro-finance organization
operating in over 20 nations |
| Objective(s) |
Our client wanted JLJ to assess and confirm the market
for its
micro-lending services to enter one of China’s more rural provinces. |
| Project |
The project was executed by conducting in-depth,
face-to-face
interviews with busy small business owners in the region, to understand
their needs and preferences. In addition to understanding the
banking preferences of potential local customers, we conducted an
in-depth analysis of the competitive landscape and the regulatory
environment.
By combining both qualitative and
quantitative analysis, our team provided in-depth and counter-intuitive
insights that helped the client tailor its China entry strategy to the
local market and to differentiate itself against strong established
competitors.
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China market entry strategy and growth services
| Client |
A large American industrial component
manufacturer |
| Objective(s) |
Our client was already successfully sourcing from
China.
However, they wanted to investigate whether they should also grow their
business in the promising but competitive China domestic market. . |
| Project |
JLJ first conducted a thorough market entry feasibility
study,
through in-depth primary and secondary market research, which suggested
that there was indeed a market opportunity. JLJ then developed a
comprehensive market entry strategy that included several components
such as market entry plan, marketing & sales strategy, setup
location analysis, and recommendations for optimal setup structure and
tax optimization.
Following JLJ’s analysis and recommendation,
the client decided to enter the China market and successfully set up
their operations in China, recruited key staff, and outsourced their HR
through JLJ. The company became profitable within 2 years, and has been
growing fast in the China market ever since.
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Series of 15 industry research reports on key
emerging markets in China
| Client |
An important US government organization |
| Objective(s) |
To identify the best prospects for US companies
exporting to China,
the client selected JLJ among many companies to develop a series of
market research reports for 15 key industry sectors, including several
industrial-based segments in up-and-coming Tier 2 cities across
China. |
| Project |
These reports were developed over the course of one
year. For each
industry and city, JLJ analyzed market opportunities
&
barriers, key customers, sales processes, and accessibility for
American companies. The 15 reports were made available to US
companies through joint-marketing programs.
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Consumer
research, feasibility
study, and setup advisory for market entry
| Client |
A leading US location-based services &
navigation company |
| Objective(s) |
Our client needed to understand the market for niche
software applications in China. |
| Project |
JLJ conducted extensive market research on the
attitudes of Chinese
consumers toward niche software applications and performed a
competitive landscape analysis. In addition, JLJ executed a focused
feasibility study for new technology implementation in all regions of
China and provided the client with setup advisory services, explaining
the various legal setup options available to them.
JLJ’s findings and insight were instrumental in guiding the client’s
overall market entry strategy.
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Competitive
benchmarking for China market entry
| Client |
A large US medical equipment manufacturer |
| Objective(s) |
Our client needed insights into the competitive climate
of China’s medical equipment market. |
| Project |
JLJ assisted the client in benchmarking key players in
China’s
medical equipment market, focusing specifically on their sales
practices and answering a series of specific questions. JLJ
extracted strategic insights from this benchmark research and possible
implications for the client’s own entry approach.
The client
incorporated JLJ’s findings into their business plan and used the
strategic insights and implications identified to guide their
successful market entry.
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